Developing a Decision Model for Selecting the Scripts of Trendy Taiwanese Dramas

Pi-Fang Hsu and Hua-Lin Yang
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Pi-Fang Hsu: Department of Communications Management, Shih Hsin University, Taiwan
Hua-Lin Yang: Department of Communications Management, Shih Hsin University, Taiwan

International Journal of Innovation in the Digital Economy (IJIDE), 2020, vol. 11, issue 4, 39-51

Abstract: The script of a drama is key to achieving an outstanding performance. This study develops a new model for selecting the scripts of Taiwanese dramas based on the production manager's perceptions. First, the proposed model adopts the modified delphi method to determine suitable evaluative criteria for the scripts of contemporary Taiwanese dramas. Next, the model applies the analytic hierarchy process (AHP) to determine the relative weights of evaluative criteria, thereafter rating the alternatives and selecting the best script. Additionally, a Taiwanese company is used how the scripts of Taiwanese dramas can be selected using this model. The results indicate that important criteria, in order of important, are characteristics of the story, the subject matter of the script, the meaning of the words, and the scriptwriter. The proposed model helps companies to effectively select the scripts of Taiwanese dramas, making it highly applicable for academia and commerce.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jide00:v:11:y:2020:i:4:p:39-51

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