Web 2.0: How this is Shaping and Changing the Traditional Business Model

Sumarie Roodt and Roberto Viola
Additional contact information
Sumarie Roodt: University of Pretoria, South Africa
Roberto Viola: Qui Media, South Africa

International Journal of Innovation in the Digital Economy (IJIDE), 2011, vol. 2, issue 4, 17-32

Abstract: With the emergence of Web 2.0, new online trends and technologies will continually emerge and play an increasingly important role in the way businesses operate. As Web 2.0 has revolutionised the internet by shifting from a published web to a user centric, user-generated web, businesses needed to understand how to change and adapt in order to benefit from these changes. This paper analyses organisations across a variety of industries, in order to determine how Web 2.0 is influencing the way companies conduct business – how they benefit, and what the advantages and disadvantages are. The authors will try to determine whether the traditional business models are changing or simply evolving through the utilisation of Web 2.0 technologies. This research contributes to the body of knowledge regarding the use of social media in commercial organisations.

Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/jide.2011100102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jide00:v:2:y:2011:i:4:p:17-32

Access Statistics for this article

International Journal of Innovation in the Digital Economy (IJIDE) is currently edited by Ionica Oncioiu

More articles in International Journal of Innovation in the Digital Economy (IJIDE) from IGI Global
Bibliographic data for series maintained by Journal Editor ().