Innovation Approaches of “WhispersInTheCorridors.com” in the Field of Indian Bureaucracy: A Case Study

Manoj Kumar Dash and Ajay Singh
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Manoj Kumar Dash: Indian Institute of Information Technology and Management Gwalior, India
Ajay Singh: Indian Institute of Information Technology and Management Gwalior, India

International Journal of Innovation in the Digital Economy (IJIDE), 2012, vol. 3, issue 1, 1-10

Abstract: This study describes the business model for the website whispersinthecorridors.com. It analyzes the various factors for the popularity of the whispersinthecorridors.com and finds out that the main reason for this popularity and success is targeting group of the website, i.e., the top bureaucrats and corporate elites. In the proposed model, the credibility of whispersinthecorridors.com is based on the context of fruition, stimuli, and mental schemata. These factors analyze the sources of news of whispersinthecorridors.com and hence analyze the possibility of happening of the news which is put on the website in the near future. The SWOT analysis of whispersinthecorridors.com further analyzes the various aspects of the website. A module interaction process is explained to find out how whispersinthecorridors.com collects their news and the various steps involved. This study further examines why there are no competitors of whispersinthecorridors.com till now, even in this highly competitive environment of journalism.

Date: 2012
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