Value of Recommendation Systems for Online Investors

Rustam Vahidov, Raafat Saade and Ahmed Eldiwany
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Rustam Vahidov: Concordia University, Canada
Raafat Saade: Concordia University, Canada
Ahmed Eldiwany: Concordia University, Canada

International Journal of Innovation in the Digital Economy (IJIDE), 2012, vol. 3, issue 2, 1-17

Abstract: Internet allows investors to use friendly tools which help them to make and implement their investment choices in an online environment. Individuals can have access to volumes of information related to alternative financial instruments and craft their strategies according to their needs and preferences. However, in the presence of multiple choices, investors with limited experience and knowledge may need support in making adequate decisions. Recommendations systems have been used in e-commerce in the past to provide customers with advice in purchasing products and services. The purpose of this work is to investigate the potential value of rendering recommendations to investors. The findings indicate that users of recommendations-enriched online investment website expressed higher levels of satisfaction and intention to use.

Date: 2012
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