Virtual Goods: Insanity or Just a Smart Business Model?

Marius Bulearcă and Suzana Bulearca
Additional contact information
Suzana Bulearca: Five by Five, and Lawton Communications Group, UK

International Journal of Innovation in the Digital Economy (IJIDE), 2012, vol. 3, issue 3, 1-9

Abstract: The debate covered in this paper gravitates around the intangible nature of virtual goods – many people consider them worthless, and predict them a fate similar to that of Second Life, which currently has only 18m users and struggles to re-create excitement in its potential among investors, brands, and consumers. The concept of virtual consumption is first discussed from a socio-philosophical perspective, placing it in the context of the postmodern society, and then motivations for virtual consumption are presented. The paper proposes conclusions and recommendations which may help companies think about the virtual goods model in a strategic way and fully exploit its potential.

Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/jide.2012070101 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jide00:v:3:y:2012:i:3:p:1-9

Access Statistics for this article

International Journal of Innovation in the Digital Economy (IJIDE) is currently edited by Ionica Oncioiu

More articles in International Journal of Innovation in the Digital Economy (IJIDE) from IGI Global
Bibliographic data for series maintained by Journal Editor ().