Why Do Advertisers Need to Use Lead Generation?

Payam Hanafizadeh, Mehdi Behboudi, Ateneh Qodsi Khah and Marzieh Ardalani
Additional contact information
Payam Hanafizadeh: Department of Industrial Management, School of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran
Mehdi Behboudi: Department of Business Management, School of Management and Accountancy, Islamic Azad University - Qazvin Branch, Qazvin, Iran
Ateneh Qodsi Khah: Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran
Marzieh Ardalani: Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran

International Journal of Innovation in the Digital Economy (IJIDE), 2013, vol. 4, issue 2, 18-24

Abstract: As evidence mounts on the importance of online advertising and the opportunities presented by new-shaped lead generation companies globally, it becomes important to understand the key issues that determine what the lead generation is and how does it works? Therefore, the key contribution of this article to current knowledge is the development of a conceptualization, supported by the literature that will provide an interpretation of what determines advertising successful on the Internet. Critically, this is the first article to explain the important role that how the business and specifically small business are able to advertise for right user at right time.

Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/jide.2013040102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jide00:v:4:y:2013:i:2:p:18-24

Access Statistics for this article

International Journal of Innovation in the Digital Economy (IJIDE) is currently edited by Ionica Oncioiu

More articles in International Journal of Innovation in the Digital Economy (IJIDE) from IGI Global
Bibliographic data for series maintained by Journal Editor ().