Start – Up's for the Generations in Digital Economy

Iuliana Camelia Stoenică and Alina Stanciu
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Iuliana Camelia Stoenică: Valahia University, Targoviste, Romania
Alina Stanciu: 1 Decembrie 1918 University, Alba Iulia, Romania

International Journal of Innovation in the Digital Economy (IJIDE), 2018, vol. 9, issue 3, 1-12

Abstract: This article analyses the theories of professional motivation from the perspective of the new generations: X, Y, Z and it contributes to the literature by considering, a first, business models, strategic implications and business opportunities. Each generation has a fundamental values of business: the X Generation has the experience and the financial power; the Millennials have the creativity, passion for the ideas of and DNA technology; and the Z Generation has great freedom and pragmatism.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jide00:v:9:y:2018:i:3:p:1-12

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