User Perceptions and Employment of Interface Agents for Email Notification: An Inductive Approach

Alexander Serenko
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Alexander Serenko: Lakehead University, Canada

International Journal of Intelligent Information Technologies (IJIIT), 2009, vol. 5, issue 3, 55-83

Abstract: This study investigates user perceptions and employment of interface agents for email notification to answer three research questions pertaining to user demographics, typical usage, and perceptions of this technology. A survey instrument was administered to 75 email interface agent users. Current email interface agent users are predominantly male, well-educated and well-off innovative individuals who are occupied in the IS/IT sector, utilize email heavily and reside in an English-speaking country. They use agents to announce incoming messages and calendar reminders. The key factors why they like to use agents are perceived usefulness, enjoyment, ease of use, attractiveness, social image, an agent’s reliability and personalization. The major factors why they dislike doing so are perceived intrusiveness of an agent, agent-system interference and incompatibility. Users envision ‘ideal email notification agents’ as highly intelligent applications delivering messages in a non-intrusive yet persistent manner. A model of agent acceptance and use is suggested.

Date: 2009
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