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Effective Supply Chain Management Strategy for Food Products: An Insight to Linked Partnerships

Witaya Krajaysri
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Witaya Krajaysri: Mae Fah Luang University, Thailand

International Journal of Information Systems and Social Change (IJISSC), 2010, vol. 1, issue 3, 62-74

Abstract: This paper explores and extends the supply chain management strategy for food products effectively and efficiently through analysis of insights to linked partnerships within the supply chain due to the possibility of a global food crisis. The required solution is a collaboration of all parties in the supply chain since an effective supply chain management strategy (ESCMS) for food products is through proper insight between linked partnerships, including customer satisfaction through service quality, well-defined requirements and expectations, effective and clear communication, mutual relationship management, and close relationships from partnerships. ESCMS for food products must have the strategy of supply-to-stock and supply-to-order (efficient and responsive), effective collaboration within the supply chain, well-defined expectations and requirements, effective communication and information flow, mutual relationship management, and close relationships as partners. This insight of linked partnership throughout the supply chain would contribute by reducing and solving problems such as over supply, inconsistency of price (high and low), global food supply, and the conflict among partnerships, including an increase in the consistency of farmers’ careers.

Date: 2010
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