Technology Acceptance: Are NFPs or their Workers Different?

Geoffrey Greenfield and Fiona H. Rohde
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Geoffrey Greenfield: University of Queensland, Australia
Fiona H. Rohde: University of Queensland, Australia

International Journal of Information Systems and Social Change (IJISSC), 2011, vol. 2, issue 2, 26-36

Abstract: During the past decade there has been an increasing interest in research within Not-for-Profit (NFP) organisations. Research has indicated that there are a number of characteristics that make NFPs different from other organisations. This paper considers whether workers within the NFP sector have different attitudes to technology and whether such differences affect the measures used within technology acceptance models. An exploratory study of workers within two NFPs indicated that workers within the service delivery functions of NFPs have different attitudes to technology than workers within the standard business functions of a NFP organisation e.g., marketing. These attitudes affected their perceptions of the use of and ease of technology.

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jissc0:v:2:y:2011:i:2:p:26-36

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