Connected Causes: Online Marketing Strategies for Nonprofit Organizations

Zhongxian Wang and Ruiliang Yan
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Zhongxian Wang: School of Business, Montclair State University, Upper Montclair, NJ, USA
Ruiliang Yan: Department of Marketing & Management, Texas A&M University, Commerce, TX, USA

International Journal of Information Systems and Social Change (IJISSC), 2012, vol. 3, issue 4, 97-101

Date: 2012
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