Mobile Commerce Adoption From Consumers Perspective: The Case of Jordan

Radwan Moh'd Al-Dwairi, Laith M.K. Al-Shraideh and Emad A. Abu-Shanab
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Radwan Moh'd Al-Dwairi: Department of Management Information Systems, Faculty of Information Technology and Computer Sciences, Yarmouk University, Irbid, Jordan
Laith M.K. Al-Shraideh: Yarmouk University, Irbid, Jordan
Emad A. Abu-Shanab: Qatar University, Doha, Qatar

International Journal of Information Systems and Social Change (IJISSC), 2018, vol. 9, issue 2, 12-27

Abstract: In response, to little research focused on how Jordanians perceive and respond to m-commerce and the main factors that govern its adoption and use, this article proposes a conceptual model that extends the technology acceptance model (TAM) with important factors related to consumers and companies like perceived trust, perceived security, subjective norms and service quality. The proposed model was validated and then tested utilizing a sample of 200 students. Results indicate that a perceived ease of use, a perceived usefulness and service quality are the major drivers of m-commerce adoption among Jordanian users. In contrast perceived trust, perceived security, and subjective norms are not significant toward the adoption process. A detailed analysis and results follows this article.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jissc0:v:9:y:2018:i:2:p:12-27

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