A Decision-Making Framework for Inventory Positioning in an Omnichannel Business Environment

Albert Wee Kwan Tan and David Gligor
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Albert Wee Kwan Tan: Malaysia Institute for Supply Chain Management, Shah Alam, Malaysia
David Gligor: University of Mississippi, Oxford, USA

International Journal of Information Systems and Supply Chain Management (IJISSCM), 2019, vol. 12, issue 1, 81-94

Abstract: Omnichannel is an evolving business model that has been gaining increased popularity among retailers. This business model allows firms to use a variety of channels to interact with their customers and fulfill their orders. Customers can order online and pick up later in the store, or they can choose to have the products delivered from a nearby store. Due to the complexity of fulfilling customer orders via omnichannel models, positioning inventory is a key challenge in supporting this type of business model. This article presents a framework for assisting companies in deciding under what condition to centralize or decentralize their inventory to fulfill customer orders without disrupting the shopping experience.

Date: 2019
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