Research on Hotel Customer Relationship Management System Based on the Classification Algorithm

Zhao Weili
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Zhao Weili: Changchun Vocational Institute of Technology, Changchun City, China

International Journal of Information Systems and Supply Chain Management (IJISSCM), 2019, vol. 12, issue 2, 68-75

Abstract: The hotel management relationship is a good business strategy for hotels, which can promote the development of a hotel, when a classification algorithm is applied to customer relationship management system. First, the classification algorithm is based on a support vector machine is studied, the nearest neighbor sample density is used, and the corresponding mathematical model is constructed. Second, the procedure of a classification algorithm based on fuzzy support vector machine is designed. Third, a customer acquisition plan based on a classification algorithm is analyzed. Finally, a hotel is used as the research object, and a customer acquisition analysis is carried out, and the results show that the new method has quicker training speed and higher classification correctness.

Date: 2019
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