Omni-Channel Retailing With Consumer Preference and Carbon Emission Efforts

Chong Zhang and Mingchuan You
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Chong Zhang: Nanjing University of Posts and Telecommunications, China
Mingchuan You: Nanjing University of Posts and Telecommunications, China

International Journal of Information Systems and Supply Chain Management (IJISSCM), 2020, vol. 13, issue 4, 47-67

Abstract: With the popularity of omni-channel retailing, many retailers have begun to offer customers choices to decide whether to shop online or in a physical store, considering customers preference for different channels. This paper has studied omni-channel retailing in which the retailers sell low-carbon products through online and physical channels. The research has been conducted under three different decision circumstances (i.e., physical store-leader Stackelberg model and online store-leader Stackelberg model under the decentralized decision and centralized decision). The results show that both the retailers' profit in a single channel and the total profit in two channels will decrease with the customers' preference and the effort level of emission reduction. In addition, under decentralized decision, online store-leader Stackelberg model is more beneficial to the retailers.

Date: 2020
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