A Mobile Service Recommendation System Using Multi-Criteria Ratings
Zhuang Shao,
Zhikui Chen and
Xiaodi Huang
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Zhuang Shao: Dalian University of Technology, China
Zhikui Chen: Dalian University of Technology, China
Xiaodi Huang: Charles Sturt University, Australia
International Journal of Interdisciplinary Telecommunications and Networking (IJITN), 2010, vol. 2, issue 4, 30-40
Abstract:
With the rapid advancement of wireless technologies and mobile devices, mobile services offer great convenience and huge opportunities for service creation. However, information overload make service recommendation become a crucial issue in mobile services. Although traditional single-criteria recommendation systems have been successful in a number of personalization applications, obviously individual criterion cannot satisfy consumers’ demands. Relying on multi-criteria ratings, this paper presents a novel recommendation system using the multi-agent technology. In this system, the ratings with respect to the three criteria are aggregated into an overall service ranking list by a rank aggregation algorithm. Furthermore, all of the services are classified into several clusters to reduce information overload further. Finally, Based on multi-criteria rank aggregation, the prototype of a recommendation system is implemented. Successful applications of this recommendation system have demonstrated the efficiency of the proposed approach.
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jitn00:v:2:y:2010:i:4:p:30-40
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