Electronic Media: An Emergent Personality Mining Tool for Attracting and Screening

Sakshi Gupta, Neha Yadav and Loveleen Gaba
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Sakshi Gupta: Rukmini Devi Institute of Advanced Studies, India
Neha Yadav: Rukmini Devi Institute of Advanced Studies, India
Loveleen Gaba: Rukmini Devi Institute of Advanced Studies, India

International Journal of Knowledge-Based Organizations (IJKBO), 2020, vol. 10, issue 3, 9-22

Abstract: Recruitment has changed over the years. Organisations have started searching for an easy and cost effective platform for personality mining. With the explosion of social networking sites, candidates are now able to choose where they could spend their time online. This has encouraged many recruiters to start using social networking as part of a new cost-conscious approach to personality mining. Social networking websites function like an online community of internet users. Popular online sites include LinkedIn, Twitter, and Facebook. They are growing at an exponential rate, with most of the sites being free to join and, importantly, giving organizations an effective means of attracting today's Generation Y workforce. The purpose of this article is to contribute to emerging theory about the role of social networking sites in the process of personality mining.

Date: 2020
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