Review Product Distribution Through Different Channels

Zhaoqiong Qin
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Zhaoqiong Qin: Savannah State University, USA

International Journal of Knowledge-Based Organizations (IJKBO), 2021, vol. 11, issue 4, 44-47

Abstract: This study aims to investigate the literature in product distribution and channel competition. In this study, past work related to the product distribution through different channels is extensively reviewed. Based on the channel differentiation, channel competition is also reviewed. Finally, the study proposes that the future research may focus on helping the producer make a decision whether to sell the product through its own direct channel (online) through a physical channel or both based on the difference between these two channels.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jkbo00:v:11:y:2021:i:4:p:44-47

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