A Best-Practice Model of University-Students Relationship Development: An Empirical Study

Raed Musbah Alqirem, Husam Mustafa Alnaimi and Ahmed Shuhaiber
Additional contact information
Raed Musbah Alqirem: Al-Zaytoonah University of Jordan, Amman, Jordan
Husam Mustafa Alnaimi: Imam Abdulrahman Bin Faisal University, Dammam, Saudi Arabia
Ahmed Shuhaiber: Zayed University, Abu Dhabi, United Arab Emirates

International Journal of Knowledge Management (IJKM), 2018, vol. 14, issue 4, 46-67

Abstract: A university-student relationship has been viewed as a key to the success and continuity of private universities. Although keeping students loyal is a critical objective of relationship marketing, there is a limited theoretical and practical knowledge on which antecedents could be used to achieve this aim. The essence of this research is the development of a more comprehensive model of university-student relationship that could reflect a best practice, on the basis of a review of the literature, and the empirical investigation of this model by using a mixed method of qualitative (focus groups) and quantitative (surveys) approach. By sampling students in one private Jordanian university, results reveal that relationship strength and students' satisfaction can impact students' loyalty towards their universities. In addition, three relational bonds (financial, social and structural) can influence students' satisfaction. Finally, the study indicates academic and in-practice implications within the education sector, and suggests some future research guidelines.

Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/IJKM.2018100104 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jkm000:v:14:y:2018:i:4:p:46-67

Access Statistics for this article

International Journal of Knowledge Management (IJKM) is currently edited by Hakikur Rahman

More articles in International Journal of Knowledge Management (IJKM) from IGI Global
Bibliographic data for series maintained by Journal Editor ().