The Role of Marketing Knowledge Management in Enhancing Digital Financial Innovation in Commercial Banks: Empirical Study

Hani H. Al-dmour, Futon Alsfour, Rand H. Al-Dmour and Noor Majid Saifan
Additional contact information
Hani H. Al-dmour: The Univeristy of Jordan, Jordan
Futon Alsfour: The University of Jordan, Jordan
Rand H. Al-Dmour: The University of Jordan, Jordan
Noor Majid Saifan: Al Ahliyya Amman University, Jordan

International Journal of Knowledge Management (IJKM), 2022, vol. 18, issue 1, 1-19

Abstract: This study examines the role of marketing knowledge management (assets and capabilities) in enhancing digital financial innovation through the moderating role of employees' demographic characteristics (age, education, experience, and position) in commercial banks operating in Jordan. To accomplish this aim, a conceptual framework based on knowledge-based theory and literature review was developed. A total of 336 responses to a questionnaire survey were collected from the managers and employees working on commercial banks operating in Jordan. The empirical findings revealed that marketing knowledge management capabilities positively and significantly affect digital financial innovation. The findings also support the moderating effect of only two demographic characteristics: of employees: education and position on the relationship between marketing knowledge management and digital financial innovation in commercial banks in Jordan.

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJKM.291094 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jkm000:v:18:y:2022:i:1:p:1-19

Access Statistics for this article

International Journal of Knowledge Management (IJKM) is currently edited by Hakikur Rahman

More articles in International Journal of Knowledge Management (IJKM) from IGI Global
Bibliographic data for series maintained by Journal Editor ().