Impact of AI Virtual Anchors on Traditional News Anchors

Linhan Li
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Linhan Li: Sichuan University of Arts and Science, China

International Journal of Knowledge Management (IJKM), 2025, vol. 21, issue 1, 1-17

Abstract: Artificial Intelligence (AI) anchors are transforming news broadcasting, offering 24/7 operation, rapid data processing, and multilingual capabilities. While these advantages enhance efficiency and reach, human anchors provide emotional depth, critical thinking, and personal connection. To remain competitive, traditional anchors must adapt by enhancing their skills, emotional intelligence, and presentation styles, blending technology with the unique human touch. Despite AI's progress, human anchors remain indispensable for delivering complex and sensitive news that requires judgment and empathy. Adaptation and innovation are key for traditional anchors to maintain relevance and elevate the quality of news broadcasting.

Date: 2025
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