Exploring the Role of Learning Organization to Improve Sharing Services: A Case of Careem in Pakistan

Ahson Javaid, Amna Javed and Youji Kohda
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Ahson Javaid: Japan Advanced Institute of Science and Technology, Nomi, Japan
Amna Javed: Japan Advanced Institute of Science and Technology, Nomi, Japan
Youji Kohda: Japan Advanced Institute of Science and Technology, Nomi, Japan

International Journal of Knowledge and Systems Science (IJKSS), 2019, vol. 10, issue 4, 35-60

Abstract: In this study, a case of ride-hailing service, Careem, in Pakistan is selected as a representative of the learning organization concept. This research is based on a qualitative method with a focus on 16 semi-structured interviews. The findings indicate that the combination of market and social orientation is key to innovation. These findings reveal that, to achieve a social orientation, the learning climate plays an important role to develop positive interactions and expectations from each other.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jkss00:v:10:y:2019:i:4:p:35-60

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