Consumer Trust in Mobile Food Delivery Apps: Exploring the Antecedents and Consequences

Shelly Gupta, Ritika Chopra, Santroop Tanwar and Sumit Kumar Manjhi
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Shelly Gupta: Guru Gobind Singh Indraprastha University, India
Ritika Chopra: Guru Gobind Singh Indraprastha University, India
Santroop Tanwar: Central University of Rajasthan, India
Sumit Kumar Manjhi: University of Delhi, India

International Journal of Mobile Human Computer Interaction (IJMHCI), 2021, vol. 13, issue 1, 33-55

Abstract: The cumulative growth of the internet, mobile technology, and phenomenal communicative interface have created a whole new experience for mobile applications. Food companies have leveraged this innovation to provide their customers with an alternate channel to order food online. This study aims to identify and empirically examine the determinants of consumers' trust in mobile food delivery applications (MFDAs) and to measure the impact of consumers' trust on their intention to purchase. The data was collected from 372 Indian customers who have used MFDAs. The results are based on structural equation modelling and support the significance of perceived ease of use, propensity to trust, and online reviews in building consumers' trust in MFDAs. Additionally, consumers' trust was found to positively and significantly impact consumers' intention to make online purchases. This study will assist service providers and researchers working in areas related to mobile food delivery applications.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jmhci0:v:13:y:2021:i:1:p:33-55

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