Research in the Large: Challenges for Large-Scale Mobile Application Research- A Case Study about NFC Adoption using Gamification via an App Store

Matthias Kranz, Lukas Murmann and Florian Michahelles
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Matthias Kranz: Lehrstuhl für Informatik mit Schwerpunkt Eingebettete Systeme, Universität Passau, Germany
Lukas Murmann: Technische Universität München, Center for Digital Technology and Management, Munich, Germany
Florian Michahelles: Department of Management, Technology, and Economics, ETH Zurich, Zurich, Switzerland

International Journal of Mobile Human Computer Interaction (IJMHCI), 2013, vol. 5, issue 1, 45-61

Abstract: The adoption of NFC technology has taken longer than expected after its inception in 2004. Several projects on ticketing and payment are gaining momentum. However, the actual state of adoption of NFC is still unclear. As an alternative to consultants’ prediction (which mostly prove wrong), this paper describes a gamification-based approach to motivate users themselves to report on NFC tags they spotted in their environment. As part of a trading card context, users get rewarded with gadgets and points for documenting the existence of NFC technology in their environment. This paper describes the development of this game and the experiences of two release cycles. The paper concludes with lessons learned and provides an outlook on next steps.

Date: 2013
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