International Journal of Marketing and Sales Education (IJMSE)

2018 - 2019

Current editor(s): Anju Bharti

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Developing Cultural Competence: Challenges and Best Practices in Higher Education pp. 1-17: Erika Cornelius Smith
Teaching and Learning Cultural Metacognition in Marketing and Sales Education pp. 18-29: James E. Phelan
Decision Makers' Mindsets in the Jewelry Capital of America pp. 30-42: Jovanna Nathalie Cervantes-Guzmán
Experiential Learning for Effective Knowledge Transfer and Mission Achievement: A Case Study pp. 43-57: Francis Wamukota Wambalaba, Akosa E. Wambalaba, Juliana Mulaa Namada and Paul Katuse

Environmental Marketing Awareness and Consumer Purchase Behaviour: A Survey of Food and Beverage Products in Nigeria pp. 1-11: Oseremen Ebhote and E.O. Odia
Manufacturing Industry of the ATU Gagauzia (Republic of Moldova): Marketing Analysis of the Unexplored Opportunities pp. 12-28: Svetlana Ghenova
Plowing a Fertile Ground for Transformative Management Education pp. 29-44: Sergio A. Castrillon-Orrego
The Role of Business Schools in Marketing Education pp. 45-58: Andre Vilares Morgado

Using Experiential Client-Based Projects in Sport Sales Courses pp. 1-19: David Pierce
A Proposed Model of an Intelligent Software Agent for Marketing Education (ISAME) pp. 20-30: Hussein Moselhy Sayed Ahmed
The Challenge of Sales and Marketing Silos in University Curricula: A Teaching Perspective pp. 31-48: Harvey B. Markovitz, Mary M. Long, Deborah Fain and Dennis Sandler
Does Instructor's Use of Self-Authored Cases vs. Other Cases in Teaching Lead to More Effective Learning?: Instructor's Use of Self-Authored Cases vs. Other Cases pp. 49-63: Ardhendu Shekhar Singh, Sonal Shree and Sanjai K. Parahoo