Manufacturing Industry of the ATU Gagauzia (Republic of Moldova): Marketing Analysis of the Unexplored Opportunities

Svetlana Ghenova
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Svetlana Ghenova: Comrat State University, Comrat, Republic of Moldova

International Journal of Marketing and Sales Education (IJMSE), 2019, vol. 2, issue 1, 12-28

Abstract: The wide range of opportunities for the development of manufacturing industry in the ATU Gagauzia (Republic of Moldova) are considered in this article. An analysis of the production and economic performance of the manufacturing industry, in connection with the problems of regional authority's regulation of the manufacturing market is made. The characteristic of production and technical potential of the manufacturing industry in the country and its use is given. Much attention is paid to creation conditions of investments in the fixed capital of the industry and the development of methods of regional authorities of the regulation of investment activities. The publication covers the foundations of the formation and management of the regional human resources. The central objective of this publication author are the analysis and presenting the basis of the stimulation of manufacturing industry development and the attraction of investments to the region, realizing that only by developing the economy through domestic and foreign investments can the good conditions be created for increasing the pace of production, improving the quality of products, and expanding the boundaries of product sales. The Gagauzian entrepreneurs pay constant attention to the activities of businesses in the autonomy and build a constructive dialogue to identify the solutions of any issues by initiating and adopting regulations to encourage entrepreneurial activity and investment in the region. The building blocks for enabling such a policy are the openness of the region to domestic and foreign investors, improving the business and investment climate, and the creation of preferential conditions for attracting investments to the main sectors of the region (including the manufacturing industry).

Date: 2019
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