International Journal of Online Marketing (IJOM)

2011 - 2021

Current editor(s): Hatem El-Gohary

From IGI Global
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Volume 11, issue 4, 2021

Decomposing Customer Engagement Effect Between Marketer- and User-Generated Content and Repurchase Intention in the Online Airline Service Community pp. 1-22

Ali Ahmed Abdelkader and Reham Shawky Ebrahim

An Islamic Bank's Customers' Approach to Gamify Mobile Banking: UTAUT2 Model Extended pp. 23-40

Aysegul Sagkaya Gungor and Yusuf Ihsan Kurt

Examining the Trust-Based Consumer Decision-Making Model for Online Purchases in Pakistan pp. 41-62

Syed Afzal Moshadi Shah, Muhammad Shujjah-Ul-Islam Jadoon, Muhammad Tahir and Jamil Anwar

E-Mail Marketing: Research and Challenges pp. 63-83

Albérico Travassos Rosário

Volume 11, issue 3, 2021

Strategic Adaptive Leadership and Emerging Approaches to Online Marketing of a US Small Business Real Estate Firm in Response to COVID-19 pp. 1-14

Amina I. Ayodeji-Ogundiran, Darrell Norman Burrell and Eugene J. Lewis

A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context pp. 15-33

Nasser Fathi Easa and Soumaya Mounir Kaakour

Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry pp. 34-50

Anupreet Kaur Mokha

Microcelebrities: The New Celebrities in the Digital Era pp. 51-63

Bejoy John Thomas

Wanna Be a Friend on Social Media?: Effect of Communication Style on Consumers pp. 64-79

Ayşegül Sağkaya Güngör, Dursun Yener and Mertcan Taşçıoğlu

Volume 11, issue 2, 2021

Implementing Modern Human Resources Strategies in the Public Sector: The Case of Implementing Internal Branding in Large Organizations pp. 1-16

Riyad Eid

The Role of Cultural Intelligence in the Relationship Between Platform Trust and Loyalty: The Perspective From OTA Platforms pp. 17-31

Meng Tao, Faizan Alam, Muhammad Zahid Nawaz and Jashim Khan

Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory pp. 32-51

Simran Kaur Madan and Payal S. Kapoor

Facebook Advertising as a Marketing Tool: Examining the Influence on Female Cosmetic Purchasing Behaviour pp. 52-74

Barween Hikmat Al Kurdi and Muhammad Turki Alshurideh

Volume 11, issue 1, 2021

Social Media Advertising Influence on Users' Responses: Egypt pp. 1-13

Heba Sadek

How Online Video Marketing Can Lead to Consumer Online Purchase Intention of Beauty and Healthcare Products in KSA pp. 14-38

Bandar Khalaf Alharthey

Investigating the Behaviors of Mobile Games and Online Streaming Users for Online Marketing Recommendations pp. 39-61

Shu-hsien Liao and Wei-Lun Chiu

Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions: Case of eWallet pp. 62-77

Mansi Gupta and Alka Sharma

Feedback Analysis for Digital Marketing in India: Empirical Study on Amazon.in, Flipkart, and Snapdeal pp. 78-88

Biswajit Biswas, Manas Kumar Sanyal and Tuhin Mukherjee

Volume 10, issue 4, 2020

The Role of Website Visual Design in Predicting Consumers' Purchase Intentions: An Empirical Study in a B2C Online Environment pp. 1-17

Abubaker A AB Shaouf

A Closer Look at Direct Carrier Billing: Identifying the Determinants of Purchase and Use of a Mobile Game pp. 18-40

Lorena Herrera López

The Pathos and Logos Affecting Online Purchasing Behavior: The Mediating Role of Logos pp. 41-56

Vishal Verma, Swati Anand and Kushendra Mishra

Food Purchase Using Food Delivery App and Gender Influence: Study of a Small Sample in Coimbatore City pp. 57-73

Vanitha Natesan and Sripriya Venkatesalu

Deep Learning-Based Classification of Customers Towards Online Purchase Behaviour: A Recent Empirical Study for Home Appliances pp. 74-86

Juin Ghosh Sarkar, Tuhin Mukherjee and Isita Lahiri

Volume 10, issue 3, 2020

An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting pp. 1-20

Carol Yirong Lu, Michael W. Marek, Brendan T. Chen and I. Cheng Pai

Social Media as a Marketing Tool for Political Purpose and Its Implications on Political Knowledge, Participation, and Interest pp. 21-33

Rakesh Naidu Ganduri, E. Lokanadha Reddy and T. Narayana Reddy

Use of Micro-Influencers as a Creative Strategy in the SMEs of Mexico pp. 34-47

Jovanna Nathalie Cervantes-Guzmán

Social Media Advertisements and Buying Behaviour: A Study of Indian Working Women pp. 48-61

Yuvika Gupta and Samik Shome

A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede's Cultural Dimensions pp. 62-89

Hadeel Bahjat Al-Haddad and Mohammad Hasan Galib

Volume 10, issue 2, 2020

A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping pp. 1-16

Umama Nasrin Haque and Rabin Mazumder

Difficulty in Transition: Study on Hindrances in Online Shopping for Potential Shoppers pp. 17-29

Chand Prakash Saini

Determinants of the Effective Use of UGC (User-Generated Content) on Hotel Room Bookings by Portuguese Travellers pp. 30-43

Susana Bernardino, J. Freitas Santos, José Cadima Ribeiro and André Freitas

The Factors of Why the People of Pakistan Do Not Purchase Paid Apps pp. 44-56

Umar Farooq Gillani, Muhammad Ishfaq Khan, Manzar Waseem Ishaq, Kashif Aziz and Muhammad Nawas Akram

Best Customer Experience in E-Retailing: A Knowledge-Based Empirical Model pp. 57-73

Tahir Iqbal

Volume 10, issue 1, 2020

Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers pp. 1-14

Utkal Khandelwal, Seemant Kumar Yadav and Yogesh Kumar

The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective pp. 15-31

M. Sadiq Sohail, Mehedi Hasan and Azlin Fathima Sohail

The Role of Online Trust in Forming Online Shopping Intentions pp. 32-57

Bandar Alharthey

An Assessment of the Impact that Service Quality and Customer Satisfaction Possess on Customer Loyalty in Internet Banking pp. 58-71

Tahir Iqbal

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach: Social Media Platforms pp. 72-94

Eman Ali Alghamdi and Naima Bogari

Volume 9, issue 4, 2019

Does Gender, Age and Income Moderate the Relationship Between Mobile Banking Usage and Loyalty? pp. 1-18

Savdeep Vasudeva and Sonia Chawla

The Use of Social Media in Knowledge Sharing Case Study Undergraduate Students in Major British Universities pp. 19-32

Motteh Saleh Al-Shibly

Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping? pp. 33-46

Deepak Verma and Harish Kumar Singla

The Role of Information Technology and Customer Relationship Management Practices in Egyptian Hotels— A Descriptive Study in Sharm El Sheikh Hotels: IT and CRM Practices in Egyptian Hotels pp. 47-63

Nancy Awadallah Awad and Sherif Gamal Saad

Online Auctions of New Product Before and After Its Official Launch: Differences, Time Series Linkage, and Correlation with Stock Market pp. 64-79

Yanbin Tu

Volume 9, issue 3, 2019

The Impact of Team's Identification Congruence Between Football Celebrities and Fans on Celebrities Credibility, Advertising, and Brand pp. 1-22

Ali Ahmed Abdelkader and Hussein Moselhy Syead Ahmed

Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue pp. 23-48

Payal S. Kapoor, K R. Jayasimha, Srinivas Gunta and Ashish Sadh

Evaluating the Web-Site & Digital Environment of Airbnb pp. 49-69

Sidhhant Kapai

An Analysis of Implementation of Digitalisation in SMEs in India pp. 70-81

Amit Kumar Arora and Priya Rathi

Examining the Impact of E- Shopping on Customer Loyalty pp. 82-94

Nancy Awadallah Awad

Volume 9, issue 2, 2019

The Perceived Risks Affecting Online Shopping Adoption in Jordan pp. 1-12

Muhammed Alnsour, Nadar Ismael, Zaid Nsoor and Midhat Feidi

Online Shopping Attitude of Indian Tier 2 Consumers: Some Qualitative Insights pp. 13-26

Preeti Thakur and Anupriya Kaur

Mobile Wallets in India: A Framework for Consumer Adoption pp. 27-38

Nidhi Phutela and Shrirang Altekar

Online Auction Market of Preannounced Product: A Study of New XBOX 360 Console pp. 39-52

Yanbin Tu, James R. Shock and Joe Z. Shangguan

Volume 9, issue 1, 2019

The Mediating Role of Repositioning on The relationship Between Electronic Integrating Communication Marketing (E-IMC) and Loyalty: The Case of Commercial Banks in Egypt pp. 1-23

Hussein Moselhy Syead Ahmed and Ali Ahmed Abdelkader

E-Memory Choice Architecture: Modeling the Use Diffusion of Twitter Archiving System pp. 24-37

Hsia-Ching Chang and Chen-Ya Wang

Analyzing Causality Among the Service Quality, Customer Satisfaction and Behavioral Intention Variables with Respect to E-Shopping: An Empirical Take pp. 38-59

Syed Habeeb and K Francis Sudhakar