Content Evaluation Criteria for General Websites: Analysis and Comparison

Hassan M. Selim
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Hassan M. Selim: United Arab Emirates University, Al Ain, UAE

International Journal of Online Marketing (IJOM), 2012, vol. 2, issue 3, 21-38

Abstract: Presently almost anyone can publish a website. The interest in using the Web as a competitive weapon by individuals, businesses, and governments is increasing as well. Little has addressed the applicability and implementation of several published website evaluation criteria. This work is an attempt to develop a comprehensive set of evaluation criteria for general websites in line with international standards for website design. The proposed evaluation criteria are used to analyze the top 10 websites in UAE in order to measure their compliance with the developed criteria. The proposed criteria can be used as a benchmark of website quality and compliance.

Date: 2012
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