Viral Marketing: A Brief Study of Pre-Established Methods and Models for Understanding the Various Implications on the Corporate Sector

Neha Arora and Ashok Wahi
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Neha Arora: Jaypee Business School, Noida, Uttar Pradesh, India
Ashok Wahi: Jaypee Business School, Noida, Uttar Pradesh, India

International Journal of Online Marketing (IJOM), 2014, vol. 4, issue 1, 52-63

Abstract: The paper explores how viral marketing plays a major role for the companies in the present scenario. This paper gives an insight into the various models to provide an overview into the mathematical aspect associated with viral marketing. At the end the implications of viral marketing on various different industries is discussed. This manuscript elucidates how organizations can design their viral marketing campaigns targeting different types of customers.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jom000:v:4:y:2014:i:1:p:52-63

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