Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas

Parul Singh
Additional contact information
Parul Singh: Indian Institute of Foreign Trade, Delhi, India

International Journal of Online Marketing (IJOM), 2014, vol. 4, issue 2, 1-14

Abstract: This article makes an attempt to understand crowdsourcing and its increasing importance in organizations. It explores how crowd acts as a problem solver and crowdsourcing generates ideas that lead to open innovation for an organization. The paper also throws light on how with the arrival and advancement of digital technologies, the concept of crowdsourcing has gained popularity and has received well acceptance in the organizations. This is followed by a detailed analysis on various researchers' views and thoughts on the subject. Based on the extensive literature review, this paper attempts to identify knowledge gaps and research gaps. This study is an attempt to create concepts on social media crowdsourcing and provide research directions to further explore the subject.

Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/ijom.2014040101 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jom000:v:4:y:2014:i:2:p:1-14

Access Statistics for this article

International Journal of Online Marketing (IJOM) is currently edited by Hatem El-Gohary

More articles in International Journal of Online Marketing (IJOM) from IGI Global
Bibliographic data for series maintained by Journal Editor ().