Consumers Perception towards Online Shopping With Special Reference to Dakshina Kannada(D)

T S. Rakesh and S Madhushree
Additional contact information
T S. Rakesh: SDM College (Autonomus), Ujire, Karnataka, India
S Madhushree: SDM PG College (Autonomous), Ujire, Karnataka, India

International Journal of Online Marketing (IJOM), 2015, vol. 5, issue 3, 38-46

Abstract: This paper mainly highlights the current trends of online purchasing in India and also the factors which influences or attracts the consumers to prefer online purchasing rather than choosing the old pattern of retail shopping to buy goods or services especially in the Dakshina Kannada district. To investigate these 525 respondents were interviewed with structured questionnaires among dispersed consumers of online stores in district which randomly selected. Finally test for proportion analysis was used on data in order to test hypothesises of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method.

Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/IJOM.2015070103 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jom000:v:5:y:2015:i:3:p:38-46

Access Statistics for this article

International Journal of Online Marketing (IJOM) is currently edited by Hatem El-Gohary

More articles in International Journal of Online Marketing (IJOM) from IGI Global
Bibliographic data for series maintained by Journal Editor ().