The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud

Francesco Sofo and Michelle Sofo
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Francesco Sofo: University of Canberra, Canberra, Australia
Michelle Sofo: University of Canberra, Canberra, Australia

International Journal of Online Marketing (IJOM), 2016, vol. 6, issue 3, 1-14

Abstract: The world of marketing has changed through the incorporation of electronic means through which new customers and new markets can be reached. As a result, the world of trade and commerce has been revolutionized, revealing new and sometimes less scrupulous ways of dealing in an online marketplace. The article provides three Australian examples (each featuring a nexus between e-marketing and fraudulent online transactions) in order to gain a deeper appreciation of the darker side that exists to e-marketing. It also explores education and adult learning as means of raising awareness and skills in dealing with harmful e-marketing practices found in occurrences such as Internet fraud.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jom000:v:6:y:2016:i:3:p:1-14

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International Journal of Online Marketing (IJOM) is currently edited by Hatem El-Gohary

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