Shopper's Stance Towards Web Shopping: An Analysis of Students Opinion of India

Katta Rama Mohana Rao and Chandra Sekhar Patro
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Katta Rama Mohana Rao: Department of Commerce and Management Studies, Andhra University, Visakhapatnam, India
Chandra Sekhar Patro: Gayatri Vidya Parishad College of Engineering (Autonomous), Visakhapatnam, India

International Journal of Online Marketing (IJOM), 2017, vol. 7, issue 3, 42-54

Abstract: Over the last decade, the trend of web shopping has been increasing rapidly with the development and ease in accessibility of internet. Web shopping is a recent experience in the field of E-Business and is definitely the future of shopping in the world. Most of the companies are operating online portals to sell their products or services to the customers. The growth of web shopping is an impetus for further exploration of the feelings towards the web, built between online businesses and shoppers. The study identifies the variables influencing shopper's stance towards web shopping and also offers some insights for improvement of the web stores. Furthermore, the results show that the variables have significant influence on the shopper's stance towards web shopping. Finally, some measures have been proposed for e-retailers to take initiatives for making web shopping experience more effective and trustworthy.

Date: 2017
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