Assessment of e-Business Mode of Selected Private Universities in the Philippines and Pakistan

Gilbert M. Talaue and Tahir Iqbal
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Gilbert M. Talaue: Business Administration Department, Jubail University College – Male Branch, Jubail Industrial City, Saudi Arabia
Tahir Iqbal: Business Administration Department, Jubail University College – Male Branch, Jubail Industrial City, Saudi Arabia

International Journal of Online Marketing (IJOM), 2017, vol. 7, issue 4, 63-77

Abstract: The purpose of the study is to assess the e-business mode of the private universities in Pangasinan, Philippines and Karachi City, Pakistan. Specifically, it sought to find out the following: the profile of the websites of the private universities in Pangasinan, Philippines and Karachi, Pakistan in terms of technical aspects, services offered and website contents and its features; the level of e-business mode of these universities; and what can be evolved to address their stakeholders' needs for a more effective online business transaction. Descriptive method of research was utilized in this study. With the use of a documents and data analysis as data gathering tools, this study identified the e-business mode of the selected universities and suggested that these universities should level-up to assimilating mode to better serve their stakeholders. Based on the findings made, the followings conclusions were drawn: the status of e-business mode of private universities in Pangasinan and Karachi in terms of technical aspects is of the same level; when it comes to services offered, the ten universities offered the same services; in terms of website contents and features, it varies, but the basic features are present to the ten universities. In general, it can be concluded that the e-business mode of private universities in Pangasinan and Karachi falls under the same level, supporting mode level. It is recommended that the selected universities in Pangasinan and Karachi should upgrade their e-business mode to assimilating mode to better serve their stakeholders.

Date: 2017
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