The Perceived Risks Affecting Online Shopping Adoption in Jordan

Muhammed Alnsour, Nadar Ismael, Zaid Nsoor and Midhat Feidi
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Muhammed Alnsour: Al-Balqa Applied University, Salt, Al-Balqa, Jordan
Nadar Ismael: German Jordanian University, Amman, Jordan
Zaid Nsoor: German Jordanian University, Amman, Jordan
Midhat Feidi: German Jordanian University, Amman, Jordan

International Journal of Online Marketing (IJOM), 2019, vol. 9, issue 2, 1-12

Abstract: This article studies online shopping and e‐commerce adoption in Jordan due to the significant growth of this industry in Jordan particularly and the rest of the world generally, which is receiving attention globally and has proven to largely contribute to the growth of nations' economies. This article specifically studies the risk that online users perceive from online shopping and how they affect the growth of this industry. This study adopts a quantitative research approach, with a total of 355 questionnaires distributed by the researchers, to determine whether perceived risks of online shopping have an effect on a number of user adoptions. The article studies the two main risks of online shopping, payment risk, and product risk. Payment risks are defined as the financial loss which included risks associated with using credit cards and identity theft. Product risk is described as the loss incurred when a product does not perform as expected or does not match what was shown and described online. The study concludes that perceived payment risk and product risk affect online shopping negatively and has negatively impacted the number of users adopting this phenomenon.

Date: 2019
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