Practical Implications On How Established Companies Innovate With Startups: Tools and Guidelines for Innovation Managers

Andrea Back, Tina M. Werro and Lukas M. Peter
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Andrea Back: University of St. Gallen, Switzerland
Tina M. Werro: University of St. Gallen, Switzerland
Lukas M. Peter: University of St. Gallen, Switzerland

International Journal of R&D Innovation Strategy (IJRDIS), 2019, vol. 1, issue 2, 1-20

Abstract: The study addresses an important literature gap concerning open innovation and startups. The purpose of this article is to deliver tools and guidelines for innovation managers to support their decision-making when aspiring to openly innovate with startups. The study proposes five spectra that show the variance across different collaboration on the following parameters for analysis: 1) investment required; 2) risk level; 3) corporate control; 4) Startup support; 5) ecosystem leverage. The article arrives at a simple weighted decision matrix to be used as a decision-guiding tool in determining the best choice of a startup-collaboration option from a corporate perspective. The research builds on a framework of references to previous literature and follows an explorative approach based on field research and design science research.

Date: 2019
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