An Innovative Information Technology Educational Framework Based on Embodied Cognition and Sensory Marketing

Jack M. Rappaport, Stephen B. Richter and Dennis T. Kennedy
Additional contact information
Jack M. Rappaport: Brilliance Consulting, Ambler, USA
Stephen B. Richter: Computer Science Department, West Chester University, West Chester, USA
Dennis T. Kennedy: Management and Leadership Department, La Salle University, Philadelphia, USA

International Journal of Strategic Decision Sciences (IJSDS), 2018, vol. 9, issue 2, 85-106

Abstract: This article describes and implements an innovative framework for information technology (IT) education. The proposed framework creates metaphors for various IT topics using music. The theory of embodied cognition or grounded cognition argues that all aspects of cognition, including decision making, are shaped by aspects of the body. Various theories of neuroscience, the interdisciplinary study of the nervous system, are used to explain how the brain processes the information and multi-modal stimuli generated by the authors' model. The framework proposed in this article can also be considered a form of sensory marketing, which is also based upon embodied cognition, theories of neuroscience and the cognitive significance of metaphors. The model was implemented at the secondary and university levels using both a formative and summative evaluation process. The survey results support the theoretical arguments supplied by many theories of embodied cognition and neuroscience.

Date: 2018
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/IJSDS.2018040106 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jsds00:v:9:y:2018:i:2:p:85-106

Access Statistics for this article

International Journal of Strategic Decision Sciences (IJSDS) is currently edited by Saeed Tabar

More articles in International Journal of Strategic Decision Sciences (IJSDS) from IGI Global
Bibliographic data for series maintained by Journal Editor ().