Advanced Issues of Internationalization, International Entrepreneurship, and Entrepreneurial Marketing in SMEs

Kijpokin Kasemsap
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Kijpokin Kasemsap: Suan Sunandha Rajabhat University, Bangkok, Thailand

International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR), 2016, vol. 1, issue 1, 32-44

Abstract: The purpose of this article is to summarize the insights from the literature review focusing on the advanced issues of internationalization, international entrepreneurship, and entrepreneurial marketing in SMEs. SMEs with a higher degree of internationalization, international entrepreneurship, and entrepreneurial marketing are able to innovate more, as well as protect and exploit better those innovations. Without appropriate capabilities and knowledge, international expansion of SMEs may not lead to the improved performance. Thus, an important role of SME managers is to establish their capabilities that are useful for the execution of internationalization, international entrepreneurship, and entrepreneurial marketing in global business. Extending collaboration to the international arena through internationalization, international entrepreneurship, and entrepreneurial marketing can strengthen the opportunities for SMEs.

Date: 2016
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