SMEs Development Strategy Model Based on Creative Economy With Quadruple Helix Approach

Naili Farida, Hari Susanta Nugraha, Agus Naryoso and Elia Ardyan
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Naili Farida: Diponegoro University, Indonesia
Hari Susanta Nugraha: Diponegoro University, Indonesia
Agus Naryoso: Diponegoro University, Indonesia
Elia Ardyan: Universitas Ciputra Surabaya, Indonesia

International Journal of Social Ecology and Sustainable Development (IJSESD), 2021, vol. 12, issue 1, 33-46

Abstract: The purpose of this study is to examine the effect of competitor-sensing capability and customer-sensing capability on the success of product innovation and SME performance. The sample of this study was 294 Islamic fashion business in Central Java. This study uses structural equation modeling. AMOS version 20 is used to process data. The results of this study indicate that there are different results between competitor and customer-sensing capability. Competitive sensing capability is a driving factor in creating success innovation products compared to customer sensing capabilities. This study also found that competitor and customer sensing capabilities were unable to improve marketing performance. Marketing performance can enhance if entrepreneurial orientation and product innovation success are also improved. This study contributes to practice.

Date: 2021
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