Consumer Perception of Corporate Social Responsibility (CSR) Through Retail Brand Labels Disclosure

Beatriz Casais, Andreia Teixeira and Cristina Fernandes
Additional contact information
Beatriz Casais: School of Economics and Management and CICS.NOVA.UMinho, University of Minho, Portugal
Andreia Teixeira: MEDCIDS - Department of Community Medicine, Information and Decision in Health and CINTESIS - Center for Health Technology and Services Research, Faculty of Medicine, University of Porto, Portuga & ADiT-LAB Polytechnic Institute of Viana do Castelo, Portugal
Cristina Fernandes: School of Business Studies, Polytechnic Institute of Viana do Castelo, Portugal

International Journal of Social Ecology and Sustainable Development (IJSESD), 2022, vol. 13, issue 4, 1-14

Abstract: Retail brands were initially introduced as low quality brands with low prices. Currently, customers understand that these brands are valuable price/quality options and have a preference for them. The increased competition among distribution companies have forced retailers to increasingly introduce sustainable practices, including in own brands. This paper analyses the corporate social responsibility (CSR) communication through the packaging of retailers’ products. Following a content analysis of 377 packages of private labels from seven retail chains in Portugal, the authors concluded that there is CSR information in packages disclosing a variety of themes. A survey to 539 consumer indicate that consumer perceptions of CSR in packages correspond to the issues most valued. Health topics and national origin are better perceived and valued, even when they are not the most prevalent themes in packages. Environmental signals are lower perceived and valued, even when a similar or higher prevalence in packages.

Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJSESD.290320 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jsesd0:v:13:y:2022:i:4:p:1-14

Access Statistics for this article

International Journal of Social Ecology and Sustainable Development (IJSESD) is currently edited by Elias G. Carayannis

More articles in International Journal of Social Ecology and Sustainable Development (IJSESD) from IGI Global
Bibliographic data for series maintained by Journal Editor ().