Visibility Dimension of Strategic Corporate Social Responsibility: Level-Based Measurement of Selected Indian Companies

Sanjeev Arora, Jasveen Kaur and Gitika Arora
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Sanjeev Arora: Assistant Professor, Guru Nanak Dev University College, Jalandhar, Punjab, India
Jasveen Kaur: Associate Professor, Guru Nanak Dev University, Amritsar, Punjab, India
Gitika Arora: Research Scholar, Guru Nanak Dev University College, Jalandhar, Punjab, India

International Journal of Social Ecology and Sustainable Development (IJSESD), 2022, vol. 13, issue 6, 1-25

Abstract: Being socially responsible is the prerequisite for any business to be sustainable, and it is incidental for a company to reveal whatever socially responsible activities they are doing. The purpose of this paper is to examine Corporate Social Responsibility (CSR) activities under the visibility parameter of Strategic CSR. This helps to provide information on different ways being used by companies in highlighting their CSR activities and motivates other companies to create a culture of CSR. The paper is exploratory and descriptive in nature. The approach used to display the visibility parameter described in this document is a qualitative analysis of the websites, sustainability reports and annual reports of companies for four years from 2014-15 to 2017-18, with an extant review of the literature of CSR. The study proposed six levels for measuring the visibility of CSR activities of companies.

Date: 2022
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