Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail

Nicolae Pop, Sebastian A. Vaduva, Dan Cristian Dabija and Ioan S. Fotea
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Sebastian A. Vaduva: Emanuel University of Oradea, Romania
Ioan S. Fotea: Emanuel University of Oradea, Romania

International Journal of Social Ecology and Sustainable Development (IJSESD), 2010, vol. 1, issue 4, 1-9

Abstract: To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

Date: 2010
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