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Employee Behavioral Intentions in Adopting Information Technology: The Case of the Greek Hotel Industry

Anastasia A. Katou and Margarita A. Vogiatzi
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Anastasia A. Katou: University of Macedonia, Greece
Margarita A. Vogiatzi: Technical Educational Institute of Thessaloniki, Greece

International Journal of Social Ecology and Sustainable Development (IJSESD), 2011, vol. 2, issue 2, 17-30

Abstract: This study investigates the impact of perceived information technology (IT) beliefs on behavioural intention to use IT. The study is based on a national sample of 18 organisations from the private hotel industry in Greece, and on data obtained from 215 employees. The statistical method employed is structural equation modelling. The findings of the study suggest that employee attitudes positively and fully mediate the relationship between perceived IT beliefs and behavioural intention to use IT. Furthermore, it suggests that this relationship is influenced by individual factors such as task-technology fit, self-efficacy, individual contingencies, and social factors such as subjective norm. Finally, the study argues that women, younger people, well-educated employees, and people with managerial experience are keen in adopting new technologies in the hotel industry in Greece.

Date: 2011
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