Sustainable Enterprise Excellence and the Continuously Relevant and Responsible Organization

Rick Edgeman, Anne Bøllingtoft, Jacob Eskildsen, Pernille Kallehave and Thomas Kjærgaard
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Rick Edgeman: Aarhus Univeristy, Aarhus, Denmark
Anne Bøllingtoft: Aarhus Univeristy, Aarhus, Denmark
Jacob Eskildsen: Aarhus Univeristy, Aarhus, Denmark
Pernille Kallehave: Aarhus Univeristy, Aarhus, Denmark
Thomas Kjærgaard: Aarhus Univeristy, Aarhus, Denmark

International Journal of Social Ecology and Sustainable Development (IJSESD), 2013, vol. 4, issue 4, 65-76

Abstract: Innovation and sustainability are critical to the design, activities, results, and financial viability of organizations. These support one another, with “sustainable innovation” addressing economic sustainability, and “innovating for sustainability” addressing societal and environmental sustainability. These have gained traction as partial means of confronting economic, environmental and societal challenges, but the growth rate of these challenges has thus far exceeded trajectory, scale, and velocity issues surrounding enterprise innovation and sustainability efforts and capabilities. Innovation and sustainability of the necessary trajectory, scale, and velocity are strategically integrated to deliver what we refer to as innovating sustainability. This provides an accelerated means path toward sustainable enterprise excellence, and hence toward the asymptotic aspiration of being a continuously relevant organization. Introduced for the first time are the concepts of innovating sustainability, sustainable enterprise excellence (SEE), and continuously relevant organizations (CRO).

Date: 2013
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