Factors Influencing International Students Behavioral Intention to Order Online Food Delivery Services

Isaac Kofi Mensah
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Isaac Kofi Mensah: School of Economics and Management, Jiangxi University of Science and Technology, Ganzhou, China

International Journal of Strategic Information Technology and Applications (IJSITA), 2019, vol. 10, issue 1, 23-39

Abstract: This study integrated culture (language) and perceived service quality into the UTAUT model to explore the intention of international students to order food online in China. The results have demonstrated that performance expectancy, effort expectancy, culture (language), and perceived service quality were all significant predictors of the intention of international students to order food online. Also, culture (language) was determined to influence the perceived service quality, effort expectancy, and performance expectancy of ordering food online. Performance expectancy, and effort expectancy were revealed to be significant predictors of perceived service quality. Furthermore, the intention to order food online was a determinant of the intention to recommend. The implications of these findings are discussed.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jsita0:v:10:y:2019:i:1:p:23-39

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International Journal of Strategic Information Technology and Applications (IJSITA) is currently edited by Mehdi Khosrow-Pour

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