Capability Development of Customers: A Globally Viable Business Strategy for the Coming Age

Vinay Sharma, Pankaj Madan and Piyush Seth
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Vinay Sharma: Indian Institute of Technology, India
Pankaj Madan: Gurukul Kangri University, India
Piyush Seth: Sahara Arts and Management Academy, India

International Journal of Strategic Information Technology and Applications (IJSITA), 2011, vol. 2, issue 2, 12-22

Abstract: This paper identifies the application of capability concept (Sen, 2000) as a globally viable business strategy for the coming age which can be used to expand markets into to all levels of the social stratum. ‘Capability’ development is proposed as a way to propel business and expand markets to all levels of the social stratum. The article describes how Information and Communication Technology will create the buying power at the bottom of the pyramid and convert this stratum into a market as well as achieve social development. The paper examines these recommendations through an exploration of their application to the business strategies of two microfinance firms in India.

Date: 2011
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