Theoretical and Practical Aspects of Conducting Meetings and Events in Virtual Worlds

Arhlene A. Flowers and Kimberly Gregson
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Arhlene A. Flowers: Department of Strategic Communication, Roy H. Park School of Communications, Ithaca College, Ithaca, NY, USA
Kimberly Gregson: Change Institute, British Ministry of Defense, London, England, UK

International Journal of Strategic Information Technology and Applications (IJSITA), 2012, vol. 3, issue 4, 48-64

Abstract: Whether businesses will make use of virtual worlds for meetings, training, and events is not just an academic question. Use of existing and newly developed virtual worlds is expected to grow for the near future. International companies are entering a variety of virtual worlds to promote collaboration among their geographically dispersed workforce for training and meetings, as well as for business-to-business and business-to-consumer applications with internal and external audiences. These worlds provide engaging experiences that can be enjoyable and memorable. This article addresses opportunities and challenges in conducting meetings in virtual worlds. It covers the evolution of technology for virtual meetings, a theoretical analysis of technology acceptance, case studies on organizations utilizing virtual worlds, and practical considerations for conducting virtual meetings and events.

Date: 2012
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