Customers' Satisfaction towards Mobile Prepaid Services: A Study of BSNL in Visakhapatnam District, Andhra Pradesh

Rama Mohana Rao Katta, Chandra Sekhar Patro and Malla Satya Prasad
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Rama Mohana Rao Katta: Department of Commerce and Management Studies, Andhra University, Visakhapatnam, India
Chandra Sekhar Patro: Department of Management Studies, Gayatri Vidya Parishad College of Engineering (A), Visakhapatnam, India
Malla Satya Prasad: Bharat Sanchar Nigam Limited (BSNL), New Delhi, India

International Journal of Sociotechnology and Knowledge Development (IJSKD), 2018, vol. 10, issue 1, 72-87

Abstract: This article describes how communication has become an integral part of the growth, success and efficiency of an individual and an organization. In the current environment, due to advancements in technology, communication has become much easier and faster. The mobile telecom is one of the leading and fastest growing sectors in the world as communication plays a vital role and especially in India. The main concerns of the service providers are to increase the number of customers and retain the existing. The customers are moving ahead with times and have started buying cellular services just like routine household items. As the cellular industry in India is one of the fastest growing sectors, it is important to explore the drivers of customer satisfaction in this industry. The purpose of this article is to analyze the customer satisfaction towards mobile prepaid services offered by the BSNL. The findings of the study would help the mobile service providers to have a better understanding and to develop strategies to attract and retain more customers.

Date: 2018
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