Does the Playing Field Determine the Game?: An Impact Analysis of Structural Virtual Network Characteristics on Political Actions

Henning Staar, Monique Janneck, Frederik Metzger, Stefan Berwing and Thomas Armbrüster
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Henning Staar: BiTS Business and Information Technology School Iserlohn, Iserlohn, Germany
Monique Janneck: Faculty of Electrical Engineering and Computer Science, Luebeck University of Applied Sciences, Luebeck, Germany
Frederik Metzger: Business School, University of Mannheim, Mannheim, Germany
Stefan Berwing: Business School, University of Mannheim, Mannheim, Germany
Thomas Armbrüster: Faculty of Law, Social Sciences and Economics, University of Erfurt, Erfurt, Germany

International Journal of Sociotechnology and Knowledge Development (IJSKD), 2013, vol. 5, issue 3, 32-50

Abstract: Virtual networks are often characterized as having less formal and hierarchical structures compared to traditional intra-organizational contexts. Instead, informal actions and so-called political behaviour of individual members play an important role regarding power and decision-making. In the present paper the authors investigate the relation between structural characteristics of virtual networks and informal influence tactics of network members. Results show that there are indeed numerous relations between the ‘playing field’ provided by the network structure and the behaviour of individual network players. Surprisingly, an increase of formalization, e.g. through the use of agreements, fixed principles and rules or even contracts, did not constrain informal political behavior. On the contrary, higher formalization was comprehensively associated with higher use of micro-political tactics. In addition, the use of all tested influence tactics showed to be positively related to network outcomes in terms of product, process and service innovation on a moderate level. Overall, these first insights into the interplay between network structures and informal influence behavior suggest that the approach to restrict micro-politics through stronger structuring might not only be ineffective but possibly misconceives the potential of micro-politics for collective goals in virtual collaborations. Despite the fact that this was an exploratory study, the results strongly argue for a deeper investigation on how virtual networks could benefit from micro-political actions.

Date: 2013
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