Influence of Perceived Risks on Consumers' Online Purchase Behaviour: A Study

Rama Mohana Rao Katta and Chandra Sekhar Patro
Additional contact information
Rama Mohana Rao Katta: Department of Commerce and Management Studies, Andhra University, Visakhapatnam, India
Chandra Sekhar Patro: Department of Management Studies, GVP College of Engineering (A), Visakhapatnam, India

International Journal of Sociotechnology and Knowledge Development (IJSKD), 2017, vol. 9, issue 3, 17-37

Abstract: This article describes how online shopping has been emerging as an important part of consumers' life style in almost all developed countries as well as developing countries. People can buy anything at any time and from anywhere through online shopping. Consumers have to deal with risks they perceive about the product, the environment, or the buying process. Beside the vast benefits of online shopping, consumers perceive different type of risks involved in online shopping environments. Therefore, consumers have to deal with the risks they perceive in relation to financial risk, product performance risk, convenience risk, security & privacy risk and health risk. These perceived risk factors determine the consumers' purchase behaviour towards online shopping. The purpose of this article is to analyze the dimensions of risk and the perceptions of the consumers in online shopping processes. The findings of the study would help the e-retailers to have a better understanding and to develop strategies to eliminate or reduce risk perceptions of the target consumers.

Date: 2017
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/IJSKD.2017070102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jskd00:v:9:y:2017:i:3:p:17-37

Access Statistics for this article

International Journal of Sociotechnology and Knowledge Development (IJSKD) is currently edited by Lincoln Christopher Wood

More articles in International Journal of Sociotechnology and Knowledge Development (IJSKD) from IGI Global
Bibliographic data for series maintained by Journal Editor ().